What formats would you recommend for print adverts?

If you are planning on conducting advertising in a number of different publications, we would recommend you have a full page portrait and a half page advert designed as a set to start off with.  These can the be adapted and resized, quickly and easily to the specifications provided by each individual publication.

What is a ‘call-to-action’?

This is probably the most important part of your advert.  It is communication to the prospect of what you want them to do after seeing the advert.  i.e. ‘call us’, ‘subscribe now’, ‘visit our website’ or ‘pop in’.