Should I opt for a printed or ‘e’ newsletter?

This will very much depend on your business and your recipients.  A printed newsletter can seem more substantial and will sit on a desk waiting to be read whilst an e-newsletter can get lost as it disappears down the inbox.  However an e-newsletter can be distributed more quickly and be most cost-effective.  We can discuss this with you and advise on which might be best for your business.

How often should I send out a newsletter?

Many clients opt to send out a newsletter on a regular basis i.e. weekly, monthly or quarterly.  We would recommend that you send out newsletters as often as you have interesting things to say.  Cluttering up your recipients mailbox with spurious drivel designed to tick boxes or fill space is the quickest way of losing your readership!