How can I measure the results from my web marketing?

Depending on which web marketing activities you conduct, web marketing is one of the most measurable of marketing activities.  Measures include:

  • No. of visitors
  • No. of clicks on your advert or link
  • Achieving ‘goals’ e.g. sign-ups or visiting specific web page
  • No. of fans or followers
  • No. of retweets or shares
  • No. of conversions