If you are planning on conducting advertising in a number of different publications, we would recommend you have a full page portrait and a half page advert designed as a set to start off with. These can the be adapted and resized, quickly and easily to the specifications provided by each individual publication.
No matter where your advert is going to be displayed, we work to develop solutions which achieve the best possible results for our clients. We can advise on advertising strategy and budgeting as well as developing a compelling piece. Capturing the attention of your audience is of paramount importance as they are bombarded with advertising throughout the day. A call-to-action and a differentiator from your competitors are key. Never underestimate the power of good copywriting in your advertising as this can more than double response rates.
Your advertising needs to:
- Deliver on your marketing objectives
- Understand and captivate your audiences
- Deliver your key messages and USPs in under 10 seconds
- Fit with your brand identity
- Offer value to your client base
- Consider its position in terms of media planning and buying
View the award-winning portfolio: www.cascadestudio.co.uk
Most Popular FAQ’s for Advertising
This is probably the most important part of your advert. It is communication to the prospect of what you want them to do after seeing the advert. i.e. ‘call us’, ‘subscribe now’, ‘visit our website’ or ‘pop in’.