Great question! A hard one to answer! Direct marketing industry standards say a standard response rate is 1-3%, of course if you create a targetted offer to a segmented database and conduct mailing activities over an extended period you should achieve better results. Our team of marketing professionals at Cascade Studio can also advise and help you develop the best strategy!
From the simplest A6 postcard mailer to a sophisticated design concept and execution, our Design Studio team design creative mailers that are focused on results. No matter how simple or how elaborate, the most important part of any mailer is the ‘Call-To-Action’ that gets the recipient to take action and connect with your business.
To support our creative design skills, we offer a full direct marketing service which can include copywriting services, print production and can even help with the campaign management, strategy and list buying.
Types of Creative Mailers include:-
- Awareness mailers
- Sales letters
- Personalised mailers
- Catalogue mailers
- Competition mailers
- Reply paid mailers
- Special offer mailers
- ‘Surprise’ mailers e.g. containing unusual items to illustrate a point
- Promotional gift mailers
- Die-cut mailers
- Special fold mailers
- Pop-up mailers
- Sensory mailers (e.g. touch and feel, scratch & sniff)
View the award-winning portfolio: www.cascadestudio.co.uk
Most Popular FAQ’s for Creative Mailers
Absolutely! We can use variable data printing techniques in both text and on images to create personalised mailers for your recipients.