Great question! A hard one to answer! Direct marketing industry standards say a standard response rate is 1-3%, of course if you create a targetted offer to a segmented database and conduct mailing activities over an extended period you should achieve better results. Our team of marketing professionals at Cascade Studio can also advise and help you develop the best strategy!
Direct Mail needn’t be an expensive headache, you simply need to ‘hit the right note’ with your target market to be successful and make it cost-effective. From the simplest postcard or email to the most complex personalised campaign, Cascade Group offers customisable end‐to‐end solutions suitable for the smallest business and the largest corporation which can save you time and money.
We can help you as much or as little as you need with services including:
- Creative Mailer concepts and designs
- Fulfilment – print, pack & post
- Email Campaigns
- Teaser Campaigns
- Personalised Printing
- Personal Addressing and Variable Data Printing
- Campaign Management
- List Sourcing
- Database Handling
Most Popular FAQ’s for Direct Mail
Absolutely! We can use variable data printing techniques in both text and on images to create personalised mailers for your recipients.