Words to Avoid In Email Marketing Copy

We noticed that gmail has recently started to split your inbox into ‘Inbox’, ‘Promotional’ and ‘Social’ plus the inevitable graveyard for email called ‘Junk’.  With Bayesian filters in place, email content is scanned for keywords and is sent to the appropriate place, and these filters are getting more sophisticated every day.  This presents email marketers with a challenge – avoiding the dreaded junk graveyard is becoming more difficult all the time!

With this in mind, you still have to watch your % of images to copy content but if you want to avoid getting sent straight to junk (as much as is humanly possible with email marketing anyway), take a look below and the kind of words that can send spam and junk filters into a frenzy so that you can adjust your content accordingly.

Now don’t get us wrong, you CAN use these words a bit but if you use too many, too often, too many CAPITALS or too many exclamation marks(!!!) then you’re reducing the chances that your recipient will even get a look at your email campaign. But please, please don’t use any of these words or phrases in the subject line!

We can of course help,not only with the design and coding of your HTML email marketing campaigns, but with copywriting and campaign management as well – just ask your account manager for more information.

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